I have deep expertise in digital strategy and marketing, copywriting, and other related disciplines.
I am an innovative, results-oriented marketing and communications professional skilled at delivering and executing targeted digital marketing and content strategies. I love staying on top of digital trends, emerging platforms, and best practices and helping brands get discovered by broader audiences.
I’ve been working in the digital media space for almost 20 years. I began my career with a small dot-com startup; moved into the role of Web Strategist, Media & PR at SFU; built and sold my own business, yoyomama.ca; and now I work with small to medium-sized businesses focusing on their content marketing. I’m experienced at planning the creation, delivery, and production of useful, usable content; developing and executing content-focused marketing strategies; creating and managing editorial teams and calendars; maintaining ongoing relationships with stakeholders; and building engaged audiences both on and offline.