This is for you if you’ve run out of ideas for your content and it’s starting to feel a little stale and repetitive. If you need a fresh point of view, I’m here to help you jumpstart your content. Not everyone needs a full-on strategy, sometimes you just need a review and a refresh. Think of this as a facial for your content. It’ll add a little glow to your content, help you refocus on your goals, get back on track with your content creation, and generally feel good about your content plan going forward.
What you’ll get:
The process starts with a 1.5-hour meeting with you and your team and myself to determine your short-term content goals and identify complementary and competitive businesses and hone in on where you’re stuck and why.
I’ll go away from that meeting and spend some time developing content ideas before we meet again for an hour to review and brainstorm using the ideas I’ve developed as a jumping-off point. This a fun, anything goes, let’s see what we can come up with meeting.
As the final step I’ll use the ideas from our brainstorming meeting to develop a list of strong content ideas you can add to your editorial calendar or editorial process and we’ll meet to review them.
Timeline: 2 weeks
Note: A content strategy or editorial calendar is not a necessary precursor for a brainstorm. Think of the brainstorm as an injection of new content energy.